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| Foton Lovol Engineering Technology Research Institute was accredited “State-Level Technology Center”. |
At present, Foton Lovol Engineering Technology Research Institute was listed into “The 14th Batch of State-approved Enterprise Technology Centers”, which was jointly issued by National Development and Reform Commission, Ministry of Science and Technology, Ministry of Finance, General Administration of Customs, and State Administration for Taxation. Also, Foton Lovol was listed into “High & New-Technology Enterprises”, which was issued by Ministry of Science and Technology. The aforesaid two honors should be attributed to Foton Lovol’s unceasing endeavor in independent innovation and scientific development, and they also manifest the company’s strong capability in innovation.
Foton Lovol upholds the operation philosophy of “Technology Results in Profit and Quality Helps Win Market”, and it has established a complete technological innovation system consisting of one engineering technology research center, two professional committees, three technology research centers, and four production-study-research cooperative entities while being guided by its development mode of “Integrating Knowledge and Innovation”. In addition, to cater for the requirements in internationalized development, Foton Lovol has set up European & American Technology Integration Center, which serves as a platform integrating internationally advanced technology and internationalized talents. In this case, Foton Lovol is provided with the technology R & D and innovation capability keeping pace with the world. |
| According to China’s Top 500 Most Valuable Brands, LOVOL brand ranks the 99th place by its 7.015 billion yuan of brand value, and its brand value ranks “No.1” and “Top Three” respectively in agricultural equipment industry and in engineering machinery industry. |
| On June 2, 2008, The Fifth World Brand Conference, which was jointly sponsored by World Brand Lab and World Executive, was held in Beijing, and the list of “China’s Top 500 Most Valuable Brands” was ceremoniously released at the conference. Of which, LOVOL ranked the 99th place by 7.015 billion yuan of brand value. According to the list, LOVOL’s brand value ranked No.1 in agricultural equipment industry and the 3rd place in engineering machinery industry.
Serving as an internationalized and professional brand research institute, the World Brand Lab, World Executive Consultation Co, Ltd.’s wholly-owned subsidiary, dedicates itself to brand evaluation, brand communication, and brand management, and its experts and consultants mainly come from the world top-class universities like Harvard University, Yale University, MIT, Oxford University and Cambridge University. Today, such institute’s research results have become the key foundation for a number of enterprises’ intangible assets evaluation during the course of merger and acquisition. In addition, the lab releases the list of “World Top 500 Brands” every year, which mainly bases on the brand’s global influential power.
After launching the brand internationalization project in September 2005, Foton Lovol has become the first enterprise with BIS in China’s heavy engineering industry. To cultivate Foton Lovol into an internationally-renowned brand, the company dedicates itself to improving all links in the value chain (like employees, cooperative partners, product design, and sales & service), in an effort to gather all its units, employees, and resources for the purpose of achieving operating goal and improving brand value.
LOVOL brand value fully manifests the company’s leading position in agricultural equipment field and sound development momentum in engineering machinery industry; also, it implies that the company’s brand competitiveness is being advanced at a fast rate, which is also the profile reflecting the company’s brand operation and management. |
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