THE SUCCESSFUL CONVING OF 2008 FOTON LOVOL H.I.
BUSINESS CONFERENCE IN OVERSEAS MARKETING

On Oct.21, FOTON LOVOL H.I. held business conference in overseas marketing with the theme of “forging the strategic partnership by building the platform for development” successfully in Weifang, China. More than 400 persons participated in this conference, including overseas supplier, agents, and customer representatives from nearly hundred countries and regions all over the world; foreign embassies personnel from partial countries; representatives of government, the chamber of commerce, and association. 

Wang Jinfu, the Chairman and CEO of FOTON LOVOL H.I. and Chang Jiamao, the assistant Principal and manager of Overseas Sales Department delivered important speech. They introduced development situation of overseas business, strategic planning and commercial policy, service policy, product quality control and commercial remake measures of FOTON LOVOL H.I. During the conference, the company introduced and demonstrated its product mix, new product and new technology.

On business conference, reporters knew that up to now products of FOTON LOVOL H.I has been reported to five continents, 112 countries and areas, and the export volume of main business Lovol Europard tractor series has retained its first position in the same national industries for many years. Overseas sales volume of the first half of 2008 reached 150 million US dollars, which realized double increasing compared with the same period of 2007. In the situation of weak global demand and stern export situation, the company’s overseas business also can grow rapidly, which outshines other Chinese machinery equipment export enterprises.

In recent years, facing the urgent situation of the speeding-up process of global economic integration and increasing fierce industry competition, FOTON LOVOL H.I formed its unique development model---knowledge integration, innovation conformity. The company insists innovating independently, and develops towards the direction of internationalization, diversification, and technology. FOTON LOVOL H.I accelerates business expansion with the core of meeting customers’ requirement and the basis of connotative increasing. In each link, such as industrial supply chain, management and brands operation, the company operates through plural form (innovation conformity) to reach depth graft and interactive integration of superior resources. Through this model, the company promotes its core competitiveness further, and becomes national enterprise having independent brand and intellectual property rights. The products have been exported to overseas market one after another, such as European, Asia, Africa, and America, and overseas sales volume increases rapidly.

In recent years, under the profound influence of American loan crisis, global finance is unstable, international market demand is weaken, economic increasing reduces, and even some countries show economic recession. Chinese machinery equipment industry is facing unprecedented pressure and challenge, and the export speed slows down overall. In view of disadvantageous situation, FOTON LOVOL H.I adjusts strategic measures promptly, and prepares for compatibility in the aspect of capital, technology, talents and market to deal with international market changes actively.

First, upgrading technical innovation ability. FOTON LOVOL H.I implements the integrated strategy of produce, study and research actively, invests over thousands of Euro, and sets up European & American Technology Integration Center. The company also cooperates with advanced agents of produce, study and research all over the world (including international construction machinery giant—Liebherr) and the world’s famous experts from Japan, Italy and Germany, so as to master and apply cutting-edge technology. In August 2008, the successful research of Lovol Europard ETX2654 series makes our country’s research level of high-powered tractor stride in international advanced level.

Second, planning and designing of overseas market products and structure adjustment. According to the demand of customers from global different areas, level and with different purposes, FOTON LOVOL H.I carries on scientific and rigorous appraisal and segmentation to the market, and forms the current three industries and 31 series, and optimized integration of 577 product resources. Further improvement of business structure and integration of product resources improve the products’ overall competitiveness greatly.

Third, forging overseas marketing and service network actively. FOTON LOVOL H.I expands sales channel unceasingly, forms global distribution network pattern which regards overseas distributors as main body, and domestic foreign trade enterprises as supplement, and achieves global product radiation. Main business’ position in the market is further consolidated. Lovol Europard tractor series seizes firmly international agricultural high-end market including Europe and America, and total export volume increases. From Jan to Sep, 2008, the accumulated export volume reached 15,000, which increased by 64% compared with the same period of the last year.

On the business conference, regarding to current global market situation, cooperative prospect, and issues to be solved, both sides also conducted thorough discussion and exchange, and expressed their common will of strategic alliance through further consolidating cooperation relationship, forging strategic partnership, resource sharing, win-win combination, and comprehensive cooperation to achieve mutual benefits and win-win situation in a greater degree.